Category Archives: News

Capital Campaign

Funding our Capital Campaign
by Ronald Kaplan

The mission of American Songbook Preservation Society is: To preserve our cultural legacy known as the Great American Songbook by presenting this music to the public at home and abroad as Ambassadors of Song.

The music business has changed dramatically in the past 50 years, since the end of the Great American Songbook era. Record sales are in a free-fall, live performances are being replaced by disc jockeys and the world is converging on virtual models. In this environment, how are we to train new performers and expose young people to a time of greatness in American music? A beginning can be seen here, at, but we need more. If this cultural treasure is to be preserved, an entire community must emerge – singers and musicians who are trained to present this music and an audience who loves it. The building blocks of this community are sponsorships for talent, scholarships for students, presentation of concerts and building a virtual educational resource that will stimulate interest worldwide far into the future.

When we typically think of a Capital Campaign, we think of “brick and mortar” buildings, but the Internet has become a virtual world, full of commerce, education, and entertainment. We believe that this is the world we must inhabit to bring our message and build on our future by providing content to educate, entertain, and monetize opportunities for our organization in fulfilling our mission to continue the Cultural Legacy of our National Treasure known as the Great American Songbook, America’s classical music.

It is along this line of thinking and in this spirit, that we implore those that love this music and want it to continue for future generations support our Capital Campaign project to build a future for our past.

On the additional pages your will find our detailed plans with our budget and timeline available for those donors who believe in our mission and goals, and want to support our Capital Campaign to develop our Project.

Thank you for your support!

Ronald Kaplan, Executive Director
American Songbook Preservation Society

November 2011 Holiday Greetings

Warm Holiday Wishes 2011 and Happy New Year 2012

Another turn of the page and into the holiday season once again…

Thank you for your support this year and always. We do appreciate all of you who
have expressed your interest in our organization and how you can help.

We are all great fans of this music and want to keep it going for future generations.

It is in this spirit that I want to share a link to Michael Feinstein’s Foundation for
the preservation of the Great American Songbook. We are very proud of his efforts
and share many of the same goals

You can help us to build an organization to present this music to the public at home
and abroad as Ambassadors of Song with your generous tax deductible donation.
You can donate right here and now online by clicking the link below:
or write us at 9051-A Soquel Drive Aptos, California 95003.

We were also fortunate this year in sharing our documentary film “Word’s and
Music” on and their viewing audience along with “Singing the Great
American Songbook”
our 15 Singer concert featuring many of L.A.’s finest singers.


Ronald Kaplan
Executive Director

American Songbook Preservation Society
…Singing the Great American Songbook
(831) 687-0278

December 2010 Holiday Greetings

Warm Greetings and a Happy New Year …

It’s not too late to make a 2010 charitable donation to American Songbook
Preservation Society.

Your money is good here!

Your generous donation will make a difference in keeping American’s Classical
Music in front of the public for the next 100 years and beyond.

We have a great opportunity to collaborate in the coming year with the Michael
Feinstein Foundation and do some truly wonderful things on behalf of the Great
American Songbook.

Thank you for your support!

Ronald Kaplan
Executive Director
American Songbook Preservation Society … Singing the Great American Songbook

9051-A Soquel Drive
Aptos, California 95003
(831) 687-0278

December 2009 Holiday Greetings

December 2009
American Songbook Preservation Society

Greetings and Happy Holidays from American Songbook Preservation Society.

We are happy to announce that we have completed the documentary film on behalf
of the music of the Great American Songbook entitled “Words and Music”. It is the
companion piece to our 15-singer benefit concert in Los Angeles last year.

We were able to interview 9 of the singers the day before the concert and pair their
interviews with a portion of their concert performance, while speaking about why
this music is important, how they were introduced to the music, why they chose the
specific song they performed at the concert, what is special about this body of work
and what we can do to keep the music going for future generations. In addition, we
have defined just what is considered the Great American Songbook.

We also created a short version of the film that we have posted on our website with
a group performance we closed the concert with featuring most of the artists who
appeared in both the concert and the film. All of these fine singers donated their
time and energies on behalf of their love and admiration for this body of work
known as the Great American Songbook.

We are very grateful for their participation and dedication to keeping this
magnificent body of work that is a true cultural legacy telling the American story of
the 20th century.

You can view the short film version on our site or by clicking this link:
You can also support our organization and it’s mission by clicking the Make A Donation
button or by clicking this link:

Any individual who makes a donation of $100 or more will receive a copy of the film and a
copy of the concert DVD Singing The Great American Songbook.

Thank you for your support!

ASPS Facebook Cover Image rev 3

2008 Holiday Greetings

For Immediate Release

Greetings one and all from Ronald Kaplan, executive director of American Songbook Preservation Society!

Our Mission: To preserve our cultural treasure known as the Great American Songbook by presenting this music to the public at home and abroad as Ambassadors of Song.

Please join us in our fundraising efforts to achieve our goal of $10,000 by year end. We have some very special opportunities for you to do so.

We are a 501 (C) (3) not-for-profit charitable organization, and so your donations are tax-deductible. You may donate online by check or credit card @

You can also send us a check directly to American Songbook Preservation Society, 9051-A Soquel Drive Aptos, California 95003. You will receive an acknowledgement receipt promptly.
Our Federal Tax ID #56-2410339. You may also reach us by phone, (831) 687-0278 or by email,

Our year end goal will enable us to complete and disseminate our 2 film projects that include our Mother’s Day concert featuring 15 of L.A’s finest Singers and a documentary film about our mission and purpose to keep this music out in front of the public for the next 100 years and beyond.

For those of you in the San Francisco bay area, we have a wonderful opportunity to see a zany and delightful one man show by the extremely talented Mark Nadler, entitled Russian on the Side. This 90 minute show is an amusing, educational, fast paced romp through the 1941 song, Tschaikowsky (and Other Russians) written by Kurt Weill with lyrics by Ira Gershwin from the 1941 classic Broadway musical Lady in the Dark, which also became a Hollywood music film featuring Danny Kaye in both productions.

We have 10 tickets for this show to offer in appreciation for your donation on any Tuesday through Thursday November 4-6th & 11-13th, so please act fast! You don’t want to miss this.

We are also offering an amazing opportunity to participate in a worldwide, live, online auction on Friday, Saturday & Sunday, November 7, 8 & 9 in support of presented by We receive 20% of your accepted bid items in support of our mission.

The items include many works of Art, including Marc Chagall, Picasso and many more. There is a large selection of “certified” fine jewelry including diamonds, rubies, emeralds, Rolex watches, and so much more.You will find our charity auction on behalf of American Songbook Preservation Society @

Finally, all profits from the sale of the newly released CD, American Songbook Preservation Society…Singing the Great American Songbook,will go to our organization.
This live benefit concert recorded at Kuumbwa Jazz Center in Santa Cruz by singer Ron Kaplan, pianist Marshall Otwell and basist Stan Poplin is available now @

We will send a reminder email as we get closer to the auction. In the meantime…thank you for your support!